Today's Business Challenges

Small businesses face many challenges. Some will be a learning curve, whereas others will require reorganization and innovative ways to promote a business. One of the problems a small business is confronted with is competing in an expanding market. This can be bad for a small business or....it can be an opportunity to grow. Let's talk about the challenges and opportunities. One of the challenges is a learning curve-using social media to market a business is a free marketing tool, but it can be overwhelming when choosing the right social media tool that fits the business. One of the opportunities is the increase in reaching a larger customer base. Social media will allow a business to market to customers in others states and internationally. Tip: Marketing has changed. Understanding the audience that visits TikTok, Instagram, Linked In, Facebook, etc. can help you determine which one(s) is more suitable for your business.